Case Study

Vertex Pharmaceuticals

Helping patients through disease ending treatments

Vertex created the world’s first cure for Hepatitis C and the treatment was complex and sometimes painful. They needed a way to connect with the patient population to encourage staying the course of treatment and giving helpful guidance on the path to the cure.

DG3 developed a complex data-driven email marketing program for Vertex that triggered hundreds of personalized email templates based on patient interactions or data on the course of treatment for each patient. Thousands of patients received communications from DG3 that kept them on course and allowed them to explore information about the disease and the cure.

DG3 managed the program in ExactTarget. We developed the templates, all of the complex coding for the trigger-based campaigns and developed systems to gather detailed feedback from email recipients in order to drive the next wave of emails to the patients.