Case Study


Improving patient connections with highly targeted and segmented print

Sanofi’s Health Forward 2.0 provides access to a variety of online tools and enables participants to collaborate and share health intervention ideas with peers in a closed community.

The Sanofi Health Forward team needed a seamless user experience, faster load times for personalized materials and robust meta-data tracking for these critical documents.  In addition, they required a solution for active budget and spend management.

DG3 created a fully collaborative system where remote sales force members place orders and view patient education material and personalize content. The marketing team also has full control over the print spend.  DG3 worked within the existing framework of the patient education site to add robust print on demand and personalization features. Users are able to select from 100’s of template driven versions of material, add personal logos, free form text, download assets, and order assets for print. Sanofi now has 100% budget transparency, clear usage statistics, high quality print and an exceptional end user experience.