Case Study

Blue Buffalo

Enabling unconventional pet owner outreach and brand loyalty

Blue Buffalo, the nation’s fastest growing provider of premium pet food, is cementing its leadership position in the US and around the world. They require a partner to manage their unconventional pet owner outreach programs ranging from couponing to in store promotions to veterinary clinic relationship development.

Based on these needs, DG3 Custom Communications built 24/7 accessible secure storefronts; complex print on demand and mail solutions driven by our web deployments; and a fulfillment solution to target and engage pet owners and veterinarians. DG3 provides an integrated project management and technical deployment to Blue Buffalo that reaches virtually every pet owner and veterinary clinic in the nation with offers, critical pet information and samples with millions of communications every year.

The program has increased customer loyalty, reduced coupon fraud and gives Blue Buffalo incredible insight into pet owner and veterinary clinic behaviors and preferences.