The following article from Direct Marketing News points out the importance of digital direct mail for marketers.
Capabilities to track delivery of direct mail pieces, give marketers the chance to be creative with campaigns. “Digital mail” has the ability to drive recipients to their mobile devices using QR, personalized URLs and in some cases NFC technology. No matter what the marketing channel, messages need to be relevant!
According to expandedramblings.com, 44% of customers visit a brand’s site after receiving a direct mail piece.
Direct Mail Goes Digital dmnews.com