Using DG3’s TRACKING AND ANALYTICS abilities to improve the ROI of your website

Understanding user behavior is key to realizing the best return on investment for your website. Our Analytics provides that understanding.

Research has shown that the more you know about your customers and how they interact with you the more likely you are to successfully target, engage, and transact with them.

DG3 Digital tracks your user behavior and provides a dashboard with drill-down reports detailing how your site is being viewed.

You can use this intelligence to scale up what’s working and cut back on what’s not. We show you who is viewing your site, when they are viewing it, and what they are looking at. This provides insights as to most active viewing times, geographic locations, and devices and technologies used.

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CCG Employee Spotlight – JoGina Olivo

JoGina Olivo, Director Custom Communications, oversees complex communications programs for major DG3 clients. She began her career with DG3 in 2008 building DG3’s first fulfillment center. Jogina’s prior experience includes leadership roles at Earthcolor, Vestcom, Roche, and a long running 17 year stint as a part time bartender. JoGina says the most enjoyable job she’s had since bartending is her time working in the Custom Communications Group. “I get to wear many hats working in the CCG group, and while challenging, it’s also really fun.”

Fun facts: JoGina is obsessed with her 3 year old daughter, NY Ranger hockey, Dr. Who and cooking. She enjoys horseback riding (English or Western), traveling and spending time with her family and friend.

Favorite Music: Rock/Metal

Favorite Disney Princess: Rapunzel

Favorite Food: Sushi

Favorite Color: Pantone 2955C

Favorite Book: Illusions by Richard Bach

Favorite local J.C. lunch spot: Taqueria

 

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Don’t Make These Marketing Mistakes

Check out this article from Forbes.com columnist Brent Gleeson where he highlights three common digital marketing mistakes that should be avoided:

Poor Planning, Unrealistic Expectations, and Being Uninformed.

Buck the trend!!! Understand your market, objectives, and budget; set realistic expectations based standards; and pay attention to the metrics behind your objectives.

http://www.forbes.com/sites/brentgleeson/2015/01/13/3-digital-marketing-mistakes-to-avoid-in-2015/

The first step to increasing conversion rates is by improving your open rates. DG3 Digital offers the broadest ISP relationships that result in the best delivery and open rates.

Make Sure Your Parallax Website is SEO Optimized

Parallax websites offer an amazing user experience. However, make sure you’re allocating content properly or it can hurt SEO.

Having all content on one page leads to lower searchability & slower load speeds – 40% of shoppers will leave a page that loads 3+ seconds. Not having responsive mobile design can cause penalties from search engines like Google. Check out the article here: http://blog.hubspot.com/marketing/parallax-design-good-or-bad

Gartner predicts 89 percent of companies will view customer experience as the primary basis for competition by 2016.

Is Parallax to Blame for Poor SEO? blog.hubspot.com

Find out whether the cons to parallax design outweigh the pros.

Why You Should Be Thinking Direct Mail?

The following article from Direct Marketing News points out the importance of digital direct mail for marketers.

Capabilities to track delivery of direct mail pieces, give marketers the chance to be creative with campaigns. “Digital mail” has the ability to drive recipients to their mobile devices using QR, personalized URLs and in some cases NFC technology. No matter what the marketing channel, messages need to be relevant!

According to expandedramblings.com, 44% of customers visit a brand’s site after receiving a direct mail piece.